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Ad Tag Macros Insertion Guide - Version 4 ( Adslvr,Yield Manager,PROJECT SUNBLOCK, OPENX, APPNEXUS,ADSHUFFLE)

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As technology changes, many new third party vendors are providing creative tags for ads.It's very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Adslvr,Yield Manager,PROJECT SUNBLOCK, OPENX, APPNEXUS,ADSHUFFLE 
Adslvr
<script>
window._lvr = window._lvr || [];
_lvr.push({
   LR_PUBLISHER_ID: xxxxxx,
   LR_VERTICALS: 'xxxxxxxxmaxbrand',
   format: 'xxxxxxxxx',
   LR_PARTNERS: xxxxxx,
   slot: '',
   type: 1,
   cookie: 30,
   clearslot: ''
   });
(function () {
    var js = document.createElement('script');
    js.type = 'text/javascript';
    js.async = true;
    js.src = '//cdn.adslvr.com/adslvr-min.js';
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(js, s);
})();
</script>
YIELD MANAGER

 <IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO WIDTH=300 HEIGHT=250 SRC="http://ad.yieldmanager.com/st?ad_type=iframe&ad_size=300x250&section=XXXXXXX&pub_redirect_unencoded=1&pub_redirect=${CLICK_URL}"></IFRAME>

 Modified:
<IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO WIDTH=300 HEIGHT=250 SRC="http://ad.yieldmanager.com/st?ad_type=iframe&ad_size=300x250&section=XXXXXXX&pub_redirect_unencoded=1&pub_redirect=$%c"></IFRAME>

PROJECT SUNBLOCK

 When previewing Project Sunblock tags - please ensure you deselect 'Serve in iFrame' as this will stop the tags previewing in Console and you will be unable to test click-tracking.

 <script type='text/javascript'>var _sblq = _sblq || [];(function() {var s = document.getElementsByTagName('script'), s0 = s[0], adElement = s[s.length-1];
var sl = Math.random().toString(36).substring(2);

 _sblq.push([sl, 'setClickUrl', '${CLICK_URL}']);

 _sblq.push([sl, 'displayAd', adElement,300, 1234]);

 var sb = document.createElement('script'); sb.type = 'text/javascript'; sb.async = true; sb.defer = true;

 sb.src = ('http:'==document.location.protocol ? "http:" : "https:")+'//js.sblk.io/sb.js';

 s0.parentNode.insertBefore(sb, s0);

 })();</script>

 <noscript><img src='//api.sblk.io/request.gif?campaign_id=000&ad_id=0000' width='1' height='1'></noscript>

 Modified:
<script type='text/javascript'>var _sblq = _sblq || [];(function() {var s = document.getElementsByTagName('script'), s0 = s[0], adElement = s[s.length-1];
var sl = Math.random().toString(36).substring(2);

 _sblq.push([sl, 'setClickUrl', '$%c']);

 _sblq.push([sl, 'displayAd', adElement,300, 1234]);

 var sb = document.createElement('script'); sb.type = 'text/javascript'; sb.async = true; sb.defer = true;

 sb.src = ('http:'==document.location.protocol ? "http:" : "https:")+'//js.sblk.io/sb.js';

 s0.parentNode.insertBefore(sb, s0);

 })();</script>

 <noscript><img src='//api.sblk.io/request.gif?campaign_id=000&ad_id=0000' width='1' height='1'></noscript>
OPENX

 <script type='text/javascript'><!--//<![CDATA[document.MAX_ct0 ='${CLICK_URL}';var m3_u = (location.protocol=='https:'?'https://example.adserver.com/ajs.php':'http://example.adserver.com/ajs.php');
var m3_r = Math.floor(Math.random()*99999999999);

 if (!document.MAX_used) document.MAX_used = ',';

 document.write ("<scr"+"ipt type='text/javascript' src='"+m3_u);

 document.write ("?zoneid=123&bannerid=3456");

 document.write ('&amp;cb=' + m3_r);

 if (document.MAX_used \!= ',') document.write ("&amp;exclude=" + document.MAX_used);

 document.write (document.charset ? '&amp;charset='+document.charset : (document.characterSet ? '&amp;charset='+document.characterSet : ''));

 document.write ("&amp;loc=" + escape(window.location));

 if (document.referrer) document.write ("&amp;referer=" + escape(document.referrer));

 if (document.context) document.write ("&context=" + escape(document.context));

 if ((typeof(document.MAX_ct0) \!= 'undefined') && (document.MAX_ct0.substring(0,4) == 'http')) {

 document.write ("&amp;ct0=" + escape(document.MAX_ct0));

 }

 if (document.mmm_fo) document.write ("&amp;mmm_fo=1");

 document.write ("'><\/scr"+"ipt>");

 //]]>--></script>

 Modified:
<script type='text/javascript'><!--//<![CDATA[document.MAX_ct0 ='$%c';var m3_u = (location.protocol=='https:'?'https://example.adserver.com/ajs.php':'http://example.adserver.com/ajs.php');
var m3_r = Math.floor(Math.random()*99999999999);

 if (!document.MAX_used) document.MAX_used = ',';

 document.write ("<scr"+"ipt type='text/javascript' src='"+m3_u);

 document.write ("?zoneid=123&bannerid=3456");

 document.write ('&amp;cb=' + m3_r);

 if (document.MAX_used \!= ',') document.write ("&amp;exclude=" + document.MAX_used);

 document.write (document.charset ? '&amp;charset='+document.charset : (document.characterSet ? '&amp;charset='+document.characterSet : ''));

 document.write ("&amp;loc=" + escape(window.location));

 if (document.referrer) document.write ("&amp;referer=" + escape(document.referrer));

 if (document.context) document.write ("&context=" + escape(document.context));

 if ((typeof(document.MAX_ct0) \!= 'undefined') && (document.MAX_ct0.substring(0,4) == 'http')) {

 document.write ("&amp;ct0=" + escape(document.MAX_ct0));
}
if (document.mmm_fo) document.write ("&amp;mmm_fo=1");
document.write ("'><\/scr"+"ipt>");
//]]>--></script>
APPNEXUS

<!-- BEGIN JS TAG - 728x90 < - DO NOT MODIFY --> <SCRIPT SRC="http://ib.adnxs.com/ttj?id=1812103&cb=${CACHEBUSTER}&pubclick=${CLICK_URL_ENC}" TYPE="text/javascript"></SCRIPT><!-- END TAG -->

 Modified:
<!-- BEGIN JS TAG - 728x90 < - DO NOT MODIFY --> <SCRIPT SRC="http://ib.adnxs.com/ttj?id=1812103&cb=$%n&pubclick=$%n" TYPE="text/javascript"></SCRIPT><!-- END TAG -->
ADSHUFFLE

 <iframe allowTransparency="true" frameborder="0" scrolling="no"marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="728"height="90"src="http://this.content.served.by.adshuffle.com/p/kl/01/234/r/56/7/8/abdef/ghijkl/view.html?${CACHEBUSTER}&ASTPCT=${CLICK_URL}"></iframe>

 Modified:
<iframe allowTransparency="true" frameborder="0" scrolling="no"marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="728"height="90"src="http://this.content.served.by.adshuffle.com/p/kl/01/234/r/56/7/8/abdef/ghijkl/view.html?$%n&ASTPCT=$%c"></iframe>

 Note:
If function math.random(); is present in the tags then there is no need to implement any cachebuster (%n) since This function act as random number generator.
For More Macros Insertion Guide o third parties 
Follow below links

 http://adtagmacros.blogspot.com/2014/09/online-digital-advertisement-ad-tag-macros-insertion.html
http://adtagmacros.blogspot.com/2015/01/ad-server-macros-insertion.html

Ad Tag Macros Insertion Guide - Version 4 ( Adslvr,Yield Manager,PROJECT SUNBLOCK, OPENX, APPNEXUS,ADSHUFFLE) Ad Tag Macros Insertion Guide - Version 4 ( Adslvr,Yield Manager,PROJECT SUNBLOCK, OPENX, APPNEXUS,ADSHUFFLE) Reviewed by Admin on July 30, 2015 Rating: 5

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