What Is Safe Frame

What is safe Frame ?

SafeFrame’s open line of communication between webpage code and the ad content has several key benefits, including:

• Support for Viewability and other Industry Initiatives

• Consumer Protection

• Publisher Control

• Publisher Efficiency

• Standardized Advertiser Layouts

While SafeFrame 1.0 is a leap forward in digital technology, its benefits will not be fully realized until key publishers implement it on their pages and ad developers have made the necessary modifications to support serving their ads to SafeFrames. As an open-source technology, SafeFrame is encouraging quick adoption, but ad developers and technology vendors should remain patient as publishers transition to SafeFrame 1.0. Download SafeFrame 1.0 Specs released By IAB

Below site provides tools and examples to aid you in adopting SafeFrame for secure advertisement delivery.
Use the Creative Test Tool to test your ads

Example of safeframe
http://safeframes.net/examples/IAB_RisingStars/index.html

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Below are the few  additional points on SafeFrame

Protecting the user data:

• Normal ads can access the user information however safeframe can’t
• Advertiser can’t write a cookie nor read the cookie with safe frame
• Rendering the rich media creative effectively
• Maintaining with iframe buster can cause lots of problem like page break .

Support for Inview:

• Safe frame can be used only with these types of ads from DFP
  – Third party
  – Custom creative
  – User Defined Template

Important Note:
All backfills ads (Adsense/Adx)are always served in a cross domain iframe which is not a safeframe

Check your Safeframe in Below tester
http://safeframes.net/
http://adtagmacros.com/ad-tag-preview-diagnosis-tool